Wheelhouse Commercial Development
Wheelhouse is a Texas-based commercial real estate development company specializing in development, acquisitions, leasing, property management, and investment opportunities. This project focused on redesigning the website to better organize the company's services while creating a premium, high-end experience that reflects the quality of its brand. A major focus of the redesign was clearly communicating Wheelhouse's competitive advantage—their principals personally invest in every project they develop—while making it easier for visitors to understand their services and explore current projects.
Wireframing
UX/UI Design
Web Design
Development
Information Architecture
Content Strategy
My Process
I follow an agile process focused on creating user-centered digital experiences that balance usability, visual design, and business goals.
1.
Discovery & Planning
Define project goals, understand user needs, and establish a strategic direction.
2.
Content Strategy & Wireframing
Organize content, create wireframes, and build an SEO-focused foundation with AI-assisted content planning.
3.
UI Design
Design a responsive homepage mockup that establishes the website's visual direction.
4.
Development
Build the website in WordPress, optimize for responsive performance, and prepare for launch.
Final Deliverables
This project included content strategy, wireframes, homepage UI design, responsive WordPress development, custom WordPress functionality, and SEO-friendly page structure. The finished website presents Wheelhouse's services through a clear, well-organized experience while reinforcing the company's premium brand and unique investment approach. A custom backend was built using JetEngine to allow the team to easily manage and update project listings, providing a scalable solution as the company's portfolio continues to grow.
Interested in Working Together?
I'm currently open to new opportunities in web design, UX/UI design, and digital experiences.