Fincher Engineering

Fincher Engineering is a civil engineering and surveying firm serving clients throughout Texas. This project focused on redesigning the company's website to create a stronger first impression while organizing its services in a way that supports future SEO efforts and lead generation. The previous website lacked a clear structure and visual identity, so improving the overall design, strengthening the content, and creating dedicated landing pages for key services became the primary focus of the redesign.

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Role

Wireframing

UX/UI Design

Web Design

Development

Information Architecture

Content Strategy

My Process

I follow an agile process focused on creating user-centered digital experiences that balance usability, visual design, and business goals.

1.

Discovery & Planning

Define project goals, understand user needs, and establish a strategic direction.

2.

Content Strategy & Wireframing

Organize content, create wireframes, and build an SEO-focused foundation with AI-assisted content planning.

3.

UI Design

Design a responsive homepage mockup that establishes the website's visual direction.

4.

Development

Build the website in WordPress, optimize for responsive performance, and prepare for launch.

Final Deliverables

This project included content strategy, wireframes, homepage UI design, responsive WordPress development, custom WordPress functionality, and SEO-friendly page structure. The finished website provides a stronger foundation for future SEO and digital marketing efforts while creating a more professional experience for clients. A custom backend was built using JetEngine to allow the team to easily manage and update project listings as the company continues to grow.